Mobile Pet Grooming (Truck Pet Grooming) Research Paper

Mobile Pet Grooming (Truck Pet Grooming) - Research Paper Example s of services that will entail forging a closer bond between the owner and the pet, general cleaning of the dog, reduction of parasite infestation load, monitoring the health of the dog through physical examinations of swellings, cuts, scratches, cuts, changes in temperament as well as lameness. Our grooming professionals will also conduct a health examination using sophisticated machines with an intension of decreasing chances of other health problems such as scratches, thrush and other skin related condition. Our services will cover a large area of the city with our professionals performing their best to ensure the needs of the many customers are met. Our employees will utilize the various tools owned by the firm such as curry brush, clippers, shedding blade, stripping comb, slicker brushes, rakes, and stand dryers to attend to the pets in a professional manner. Duraz mobile pet grooming business will be headquartered in Los Angeles in the state of California and will extend to other places in the state after assessing the need. The business will be started in California as a result of many people in the town owning pets such as dogs and cats. California is one of the most populated states in the United States of America and has people of all of all the classes (CHANG, 1750). Major cities in California with highest number of people who owns dog include San Francisco, Rodeo drive, Hollywood, Los Angeles and San Diego (Packard, 63). The large number of people with a high percentage of them having pets will offer ready market for the mobile grooming services. The number of mobile pet grooming services is less compared to over a hundred thousand pets available in the state. Most people in California have pets especially dogs. The dog owners have a habit that often seems perplexing; they seem to be so much obsessed with dogs (BaÇ §cigil et al, 1350). Around three quarters of dog owners in California consider their pet as a family member and will pay anything to

The impact of social media on brand image of UK coffee shops Dissertation

The impact of social media on brand image of UK coffee shops - Dissertation Example The main objective of this dissertation has been to identify the impact of the social media sites on the brand image of coffee shops in the UK for which Starbucks has been considered as the sample brand. In order to attain the objective, this dissertation has taken into consideration a mixed approach. Furthermore, the sample size for the project is 200 respondents who were supposed to respond to online survey. Questionnaire was also prepared comprising of close-ended questions. In this regard, it has been identified that social media sites imposes a significant impact on the creation of brand image of Starbucks. Table of Contents 1 Abstract 2 Chapter 1: Introduction 5 1.1.Background of the Study 5 1.2. Scope and Objective of the Study 8 1.3 Methodological Overview 11 1.4 Structure of the Project 12 Chapter 2: Literature Review 14 2.1 The Growing Significance of Social Media in the Business Environment of UK (Coffee Retailing) 14 2.2 Contribution of Social Media in Developing Brand Im age 16 2.3 Influencing Factors Causing Impact on Inclusion of Social Media 20 2.4. Opportunity and Risks of Social Media Inclusion 25 2.5 Organisational Strategies Generally Adopted By UK Coffee Shops to Use Social Media 30 2.6. Research Gap 33 Chapter 3: Research Methodology 35 3.1 Overview 35 3.2 Research Philosophy 36 3.3 Research Design and Approach 37 3.4. Data Collection 40 3.5 Data Analysis 41 3.6 Ethical Considerations and Research Limitations 43 3.7 Expected Results 45 Chapter 4: Results and Analysis 47 4.1 Overview 47 4.2 Findings 47 4.3 Evaluation 68 Chapter Five: Conclusion and Recommendations 77 5.1 Key Findings 77 5.2 Recommendations 79 5.3 Further Research 82 References 84 Appendix A 97 Questionnaire 97 Chapter 1: Introduction 1.1. Background of the Study Social media has been successful at rediscovering the association between companies, employees, suppliers as well as regulators, minimising the implementation of methods that were generally identified as quite time-c onsuming in the traditional era concerning public relations. Most of the companies are making use of the social media so that their efficiencies can be enhanced in respect to the supply chain (Lew & Fung, 2010). In the similar context, others are making use of the social media so that they can create innovative business models and develop relationships with the customers, employees, investors as well as other interested stakeholders gaining the identification of a socially responsible corporate entity. A handful of the companies are making use of the social media sites so that they can boost the morale of the employees and hence enhance efficiency in terms of communication within the organisational setting. The companies striving to strengthen their brand, customer loyalty as well as increase the market share are also making use of the social media sites (Insead, 2012). Although, social media users are basically found to belong from the young age group of the society, an increasing number of middle aged users, especially those possessing a higher level of discretionary income. It has been noted that nearly 67% of the users of the social media believe that the information rendered online imposes a significant impact on their purchasing decision. In the recent phenomenon, it has further been observed that this trend is likely to continue, majorly owing to the underlying fact that advances in technology continue to increase the impact of social media. This trend has permitted the consumers to